PETRONAS LAUNCHES PREMIUM PASSENGER CAR MOTOR OIL IN AUSTRALIA
PETRONAS Syntium with °CoolTech™ Developed to Fight Excessive Engine Heat
PETRONAS Lubricants International (PLI) today launched their flagship Passenger Car Motor Oil Lubricant, PETRONAS Syntium with °CoolTech™, in Australia. PETRONAS Syntium with °CoolTech™ lubricant is uniquely formulated to fight excessive engine heat, keep smooth oil flow and maintain optimum engine performance for a trouble-free drive.
The engine oil is expertly engineered with strong oil chains to effectively absorb and transfer excessive engine heat caused by modern driving conditions such as traffic congestion, driving up steep inclines and continuous acceleration on highways. It was developed & tested at the PETRONAS state-of-art laboratories in Turin, Italy to ensure it performs well as the first line of defense against excessive engine heat.
The launch, which marks PETRONAS Syntium's debut into the Australian market, was attended by the Vice President of Downstream Marketing, PETRONAS, Dato Sri Syed Zainal Abidin Syed Mohd Tahir and PETRONAS Lubricants International Group Chief Executive Officer, Mr. Giuseppe D'Arrigo, who unveiled the new lubricant alongside four-time Formula One World Champion and Mercedes-AMG Petronas Motorsport driver, Lewis Hamilton.
"PETRONAS takes great pride in redefining automotive fluid technology with our new product. PETRONAS Syntium with °CoolTech™ is not only another breakthrough. It is the trusted lubricant brand for millions of drivers in 80 markets globally. Our strong footing in these markets provides us with the right foundation to capture new growth opportunities to seal our position as one of the World's Top Lubricant Companies in the coming years," said PETRONAS Vice President of Downstream Marketing, Dato' Sri Syed Zainal Abidin Syed Mohd Tahir.
PETRONAS, in its efforts to drive innovation of unique and customised fluid and lubricants based on the needs of their partners, recently launched their USD 60 Million, state of the art Global Research and Technology Centre in Turin, Italy. The new facility will house PETRONAS' leading technologist and engineers; while serving as the nucleus in PETRONAS' global network of research and technology centres. The Global R&T Centre is expected to enhance PETRONAS' ongoing work with automotive OEMs in co-designing engines and their fluids for markets worldwide.
PETRONAS Lubricants International began their Australian operations back in 2000, with partnerships with CNH Industrial and Iveco. In 2016, PETRONAS began progressively offering its high performance product portfolio to the Australian automotive industry, a highly lucrative market with strong potential for growth.
"Since opening our Australian office in 2016, we've seen increasing demand for our high quality synthetic motor oils by all user groups. This launch officially provides Australian drivers with access to a premium motor oil that delivers optimum driving performance and reliability," said Group Managing Director and Chief Executive Officer of PETRONAS Lubricants International (PLI), Giuseppe D'Arrigo.
PETRONAS Syntium with oCoolTech™ is proven to outperform conventional oil by up to +63% better in heat transfer capacity to better handle escalating heat inside the engine and up to +51% more efficient than conventional oil in dissipating damaging excessive engine heat. These benefits help to keep engine temperature running close to normal engine operating temperature, even under severe driving conditions.
"PETRONAS Syntium with °CoolTech™ is the product of our commitment to technology and collaboration with the Mercedes AMG PETRONAS Motorsport in top tier racing. Through the application of our Fluid Technology Solutions™ approach, the same on-track engineering and expertise are brought into the development of products for the benefit of users on the road," added D'Arrigo.
At the Geneva International Motorshow in early March, D'Arrigo pledged PLI's commitment to invest in technology, sharing their aspiration to be the world's leading Fluid Technology Solutions™ partner committed towards sustainability and business growth. Championing CO2 emissions reduction through their unique approach to technology and co-engineering came up top in their agenda. With that, they will be committing 75% of all future R&T investment behind emission reducing projects.
*PETRONAS Fluid Technology Solutions™ is an intelligent approach to fluid requirements that maximizes performance through tailor-made product offerings and expert services for the automotive sector and more.
Please visit www.pli-petronas.com/petronas-syntium for more information.
The engine oil is expertly engineered with strong oil chains to effectively absorb and transfer excessive engine heat caused by modern driving conditions such as traffic congestion, driving up steep inclines and continuous acceleration on highways. It was developed & tested at the PETRONAS state-of-art laboratories in Turin, Italy to ensure it performs well as the first line of defense against excessive engine heat.
The launch, which marks PETRONAS Syntium's debut into the Australian market, was attended by the Vice President of Downstream Marketing, PETRONAS, Dato Sri Syed Zainal Abidin Syed Mohd Tahir and PETRONAS Lubricants International Group Chief Executive Officer, Mr. Giuseppe D'Arrigo, who unveiled the new lubricant alongside four-time Formula One World Champion and Mercedes-AMG Petronas Motorsport driver, Lewis Hamilton.
"PETRONAS takes great pride in redefining automotive fluid technology with our new product. PETRONAS Syntium with °CoolTech™ is not only another breakthrough. It is the trusted lubricant brand for millions of drivers in 80 markets globally. Our strong footing in these markets provides us with the right foundation to capture new growth opportunities to seal our position as one of the World's Top Lubricant Companies in the coming years," said PETRONAS Vice President of Downstream Marketing, Dato' Sri Syed Zainal Abidin Syed Mohd Tahir.
PETRONAS, in its efforts to drive innovation of unique and customised fluid and lubricants based on the needs of their partners, recently launched their USD 60 Million, state of the art Global Research and Technology Centre in Turin, Italy. The new facility will house PETRONAS' leading technologist and engineers; while serving as the nucleus in PETRONAS' global network of research and technology centres. The Global R&T Centre is expected to enhance PETRONAS' ongoing work with automotive OEMs in co-designing engines and their fluids for markets worldwide.
PETRONAS Lubricants International began their Australian operations back in 2000, with partnerships with CNH Industrial and Iveco. In 2016, PETRONAS began progressively offering its high performance product portfolio to the Australian automotive industry, a highly lucrative market with strong potential for growth.
"Since opening our Australian office in 2016, we've seen increasing demand for our high quality synthetic motor oils by all user groups. This launch officially provides Australian drivers with access to a premium motor oil that delivers optimum driving performance and reliability," said Group Managing Director and Chief Executive Officer of PETRONAS Lubricants International (PLI), Giuseppe D'Arrigo.
PETRONAS Syntium with oCoolTech™ is proven to outperform conventional oil by up to +63% better in heat transfer capacity to better handle escalating heat inside the engine and up to +51% more efficient than conventional oil in dissipating damaging excessive engine heat. These benefits help to keep engine temperature running close to normal engine operating temperature, even under severe driving conditions.
"PETRONAS Syntium with °CoolTech™ is the product of our commitment to technology and collaboration with the Mercedes AMG PETRONAS Motorsport in top tier racing. Through the application of our Fluid Technology Solutions™ approach, the same on-track engineering and expertise are brought into the development of products for the benefit of users on the road," added D'Arrigo.
At the Geneva International Motorshow in early March, D'Arrigo pledged PLI's commitment to invest in technology, sharing their aspiration to be the world's leading Fluid Technology Solutions™ partner committed towards sustainability and business growth. Championing CO2 emissions reduction through their unique approach to technology and co-engineering came up top in their agenda. With that, they will be committing 75% of all future R&T investment behind emission reducing projects.
*PETRONAS Fluid Technology Solutions™ is an intelligent approach to fluid requirements that maximizes performance through tailor-made product offerings and expert services for the automotive sector and more.
Please visit www.pli-petronas.com/petronas-syntium for more information.
